Case Description

Elective module called: Designing for a better shopping experience 

 Based on the curriculum and your own observations, choose one of the given brands and argue why this specific brand/store/company etc need a new design/redesign. 

MOOD BOARD

MINIMALISM

SIMPLICITY

Chosen store

  • Matas store located across from
    Nørreport metro station.

  • Exposed to a significant amount of foot traffic.

  • Diverse demographic passing the store every day.

Solution

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