Case Description

Imagine that you work in the marketing department at the Copenhagen ZOO. You have now been assigned to create a touch point strategy for a new campaign that focuses on the new Panda building and the two new pandas. 

Campaign details
Period: The panda building will open and the two new pandas will arrive to CPH ZOO ultimo April 2019 

Goal of the campaign: Create awareness and buzz about the Pandas in order to attract visitors to the ZOO 

Primary target group: Families with children

 Secondary target group: Grandparents Market: Denmark 

Total budget: 1.000.000 DK

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