Imagine that you work in the marketing department at the Copenhagen ZOO. You have now been assigned to create a touch point strategy for a new campaign that focuses on the new Panda building and the two new pandas.
Period: The panda building will open and the two new pandas will arrive to CPH ZOO ultimo April 2019
Goal of the campaign: Create awareness and buzz about the Pandas in order to attract visitors to the ZOO
Primary target group: Families with children
Secondary target group: Grandparents Market: Denmark
Total budget: 1.000.000 DK